Case Study - EFSAT and Websites

The client needed to make these food sensitivity assessments accessible to people beyond the Vancouver area, that could be ordered almost anywhere in the world and completed at their own pace.


Margaret Evans is the author of the Evans Food Sensitivity Assessment Tool (EFSAT). After years of providing health services to individuals and working with other health professionals to provide the EFSAT to their patients, Margaret wanted to put these powerful health diagnostic tools in the hands of patients for self-assessment, allowing each person the ability to complete it in their own time while investing in the personal research necessary for optimal results.

In order to successfully connect with her target market, we redesigned the Food Sensitive Children website as a sales funnel page, which provides customers access to purchase the self-assessment as a book in multiple formats.