Case Study - Uppymama Ltd.

Branding, Campaign Design, Web Design, Web Development, Narrative Design, Print, Instructional Design, Illustration, Product Design, Textile Design

The Challenge
This is a responsive website exploring the beautiful handwoven babywearing wraps of Uppymama and is accessible on desktop, tablet, and mobile devices. This website scales to fit any size browser, has excellent little design details, such as the weaving shuttle in the navigation, as well as fully responsive buttons, a custom icon set, and features some very advanced auction and draw-to purchase functionality.
The Brief
Uppymama needed a website to service their highly-sought-after handwoven babywearing wraps. The site needed to support the highly engaged consumers of babywearing wraps in a professional and beautiful manner through:

• Sealed Bid Auctions
• Draw for Purchase
• A consultant marketplace 
• Interactive forms for customizations
The Strategy
Uppymama's mission of supporting babywearing and attachment parenting values through the production of handwoven in Canada babywearing wraps needed a home on the internet that would allow novice and experienced babywearers access to wraps, babywearing resources, and info on how to babywear in a professional, engaging, and accessible way.
We focussed on design elements that are informed by the act of weaving, from the movement of the shuttle below the navigation to the vertical lines through the logo. This design brought a new life to the Uppymama logo by incorporating some of the website design elements into the logo as well.
From a functionality perspective, our strategy was to simplify the complexity in Draws and Auctions, (which are the primary way the consumers can purchase Uppymama wraps,) with intuitive tools for visitors, as well as some compelling backend functionality.
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