The Challenge
This website showcases the bridal dresses of Pure Magnolia Gowns, and is accessible on desktop, tablet, and mobile devices. It scales to fit any size browser, has perpetual navigation as well as fully responsive buttons, a custom icon set, and features hand-drawn elements for navigation, buttons, borders, and backgrounds.
The Brief
Pure Magnolia needed a professional website that would encourage brides to book appointments to try on bridal gowns, direct them to Pure Magnolia’s Etsy presence when appropriate, and provide eco-conscious inspiration for their upcoming nuptials.  Because many fashion shots are portrait rather than landscape, the design needed to handle the image orientation gracefully.  The site required be elegance and functionality across browsers and devices and had to be easy for their staff to update, and provide contextual drivers to visitors including:
•   Book an appointment
•   Buy a dress on Etsy
•   Pin dresses on Pinterest
The Strategy
Pure Magnolia’s dresses incorporate eco-conscious values through material choices and upcycling. It was essential to focus on a one-of-a-kind look and feel, which we accomplished through the creation of hand-drawn design elements, including many different variations of magnolia blossoms to complement the brand, a series of borders for buttons, french lace for section dividers, and asymmetrical dots in a repeating background pattern.
By using hand-drawn elements to focus visitors on the business drivers, the site helps to convert visitors to buyers, while highlighting the organic and eco-conscious values of the company.
The Client Testimonial
"Chelsea was wonderful to work with and she helped me get my business off the ground. Without her insight, it would have taken years to get to where we are!"
- Patty Nayel, Pure Magnolia Gowns

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